Alumni Flex Stakeholder Muscles

by bgetch.

The Wall Street Journal editorial page recently captured the burgeoning strength and influence of alumni groups and their skillful grassroots mobilization effort. Alumni groups are powerful when they are focused on individual issues as they intersect three of the four spheres of influence in our stakeholder model.

 
Here’s a snippet from the Journal’s take

Consider the recent unrest at the College of William and Mary in Williamsburg, Virginia. When the school’s tour guides were informed in an email last winter that a century-old cross was to be expelled from the school’s chapel, alumni and students mounted a “Save the Wren Cross” campaign. Press releases, a Web site, and a petition that collected 18,000 signatures led to a restoration.

This experience has emboldened what might be called the William and Mary electorate. A new organization is now asking if the governing Board of Visitors should renew the college president’s contract. That’s normally a rubber-stamp affair, but now college executives are being forced to defend themselves against charges of poor financial stewardship.

The merits of these disputes seem less important than the fact that there is now earnest and public discussion about the performance of college administrators, who, like career government bureaucrats, are usually adept at avoiding accountability. Stakeholders are suddenly feeling empowered.

That’s certainly true at Dartmouth College, in New Hampshire, where alumni have used a petition process for the board of trustees to elect four independent candidates in recent years. These “petition candidates” have run against disciplinary procedures that lack due process rights, speech codes, and an increased budget emphasis on administrative bureaucracy at the expense of academics.

The Dartmouth administration responded last fall by proposing a new set of trustee election rules that would have made these outsider candidacies more difficult. The measure needed support from two-thirds of voting alumni to pass but failed to get even a majority. The year ended with the election of a fourth reformist, University of Virginia law professor Stephen Smith.

Universities would be wise to expand their communication with alumni beyond fluffy news items and fundraising pitches to original research /survey work, particularly before they implement a contentious policy.

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