Bookends: Shell Oil Media Tour
Posted By bgetch On @ In Companies Tracked | No Comments
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Burson-Marsteller is about to lower the curtain on a very different type of media tour: Shell Oil Presidnet JOHN Hofmeister’s "Why can’t we be friends?" jaunt through 50 cities.
I remember seeing the [2] USA Today story back in May and thought it an unusual approach. The tour is coming to an end in [3] Atlanta this week. Aside from suggestions, a stack of clips and a list of names, it will be interesting to see how this is transferred to meet Shell’s objectives of increasing drilling.
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Article printed from Corporate EKG: http://corporateekg.com
URL to article: http://corporateekg.com/2007/11/13/bookends-shell-oil-media-tour/
URLs in this post:
[1] Image: http://roswell.typepad.com/.shared/image.html?/photos/uncategorized/2007/11/13/s
hell_oil_hofmeister.jpg
[2] USA Today story : http://www.usatoday.com/money/companies/2007-05-11-shell-usat_n.htm
[3] Atlanta this week: http://www.chron.com/disp/story.mpl/business/5296481.html
[4] Image: http://feeds.chron.com/~a/houstonchronicle/business?a=FeGV99
Click here to print.