You are currently browsing the Corporate EKG weblog archives for September, 2007.
by bgetch.
Think you have a unique, touching idea for a tissue product promotion? Watch how Greenpeace outmaneuvers Kimberly-Clark’s PR effort to promote Kleenex. Lesson: Those holding your steak will use your own marketing efforts to make their point on your dollar.
Posted in Companies Tracked | Print | No Comments »
by bgetch.
Vote for Steve Dorvee.
Because he is better.
Posted in Companies Tracked | Print | No Comments »
by bgetch.
A New York Times auto reporter and car blogger declares Saturn dead.
Saturn’s head of communications says “No way” and can draw from a base of auto intelligencia/stakeholders for support.
What ensues is an interesting blog debate with the company leveraging online stakeholders.
Posted in Companies Tracked | Print | No Comments »