Between poor earnings results, job cuts and fraud charges, Nortel has had its difficulties. Look for them to bounce back, however, as they get more aggressive in their marketing with special emphasis on improved operating results. Chief Marketing Officer Lauren Flaherty is putting an emphasis on reputation.
“Nortel in the recent past has suffered reputation issues, and some customers have lost confidence; we’re still working our way out of that,” said Lauren Flaherty, Nortel’s CMO. “Our goals for the marketing efforts are all [geared toward] building the reputation of the company and getting the news out there about Nortel’s momentum and future.”
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